Your Real Estate on-line Marketing and Sales solution
On-line marketing is about gaining the edge from the subtle differences
of service: the way agents approach and deal with their prospective
clients makes
all the difference.
Our website solutions for Real Estate Agents and Brokers provide you with the tools and information that enable you to present your personality and service to potential clients.
Integrating IDX and VOW technologies from My Buying Buddy creates a powerful lead generation system.
The Internet Marketing Process is a four step process: Attract / Retain
/ Engage / Return. On-line marketing solutions from Blue Fire Sites fully
support this internet marketing process.
Attract
Each site we create allows is developed to allow you to tailor the content
and tags so that you can achieve maximum search engine performance. If
you choose to use PAY PER CLICK advertising programs, then our solutions
can incorporate advanced mechanism such as PPC Conversion Tracking.
Retain
With a highly appealing design and a clear and simple structure for information
that is easy to navigate, you will have more success keeping potential
clients on your website. It is important to elicit an emotional response
from consumers when they visit your site, which is why appealing and effective
designs are so critical. You will only have one chance and a few moments
to make a good and positive first impression.
Engage
This is probably the most important aspect of any successful online marketing strategy.
Having spent so much effort attracting consumers to website and having spent so much time and energy designing the website to be appealing, it is important to turn as many of them as possible into real sales leads so that you can reap the financial reward.
Consumers are looking for properties. Blue Fire Sites are designed to take consumers, with as few clicks as possible, straight to properties. My Buying Buddy is an IDX lead generation solution that is particularly effective at the encouraging consumers to make contact with a REALTOR.
Most important of all, the Agent Workbench and Lead Control Center that
is a fully inclusive part of My Buying Buddy provides comprehensive tools
for lead management, lead distribution, lead follow up and team management.
Return
Statistics recently made public by a national on-line real-estate company, show that 20% or more of their business has come from consumers who registered on their website more than 12 months ago. Blue Fire Sites includes the My Buying Buddy solution that provides you with a full capability to follow-up and continue to automatically engage with consumers well after their initial contact with you.
