So, here is a great question – what is a responsive real estate website?
And, why is it important for Realtors ?
A “responsive website” means that your real estate website works and looks great on all devices – from phones, to tablets to desktops – and mobile devices are – or are becoming – the most popular.
In early 2015, Google started sending out messages to website owners telling them that their websites are being penalized in SEO rankings if they don’t work correctly on mobile devices. So how do we deal with this?
The original approach was to create a mobile “app”. But of course that’s very costly – this requires a specific application for all mobile devices.
And, the app needs to tie-in with the main website – all very costly and possibly confusing.
The answer for Realtors has come as “responsive design”.
Responsive design means you one single website – no “apps”
A responsive real estate website looks great everywhere; from large wide screens on a desktop down to tablets, and even your smallest iPhone and smartphones
When your real estate website is responsive it means all your target markets can use it. And Google loves it too.
A responsive real estate website design is one where the layout and content is fluid – they adjust dynamically to fit the screen size.
Responsive IDX Plugin
For a real estate website, both the website design AND the IDX content need to be responsive.
If you have an unresponsive IDX plugin solution inside your responsive real estate website, it’s going to create problems!
Although your website may look great on different screen sizes, the property information will not adjust – it will be cut off — or is too big — or too small to be of any use.
This is a bad combination – and a sure way to lose clients who are looking for easy-to-use services.
When you have a responsive IDX widget plugin in your responsive real estate website,
your website and content present perfectly on all devices.
In addition,
- it’s easy to manage
- it’s much more cost effective
- its giving you a high degree of future proofing
- it’s fabulous for SEO
- and it’s great for lead capture too
If you are looking for a responsive real estate website with responsive IDX plugin – then contact us today!
